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How can budget conscious exhibitor ensure they get a great trade show booth? |
| Date Added: December 02, 2010 01:06:10 PM |
| Author: Robin |
| Category: Business & Economy: Trade |
| As a full turnkey trade show booth provider, ExhibitTrader.com thinks the answer might be simpler than you think. Know what you want, know your limitations, and bring one marketing component, the trade show booth, into the fold of a company-wide marketing blitz. Being prepared to answers these three key ideas when talking to your Exhibit Company about purchasing a new trade show booth is key to a successful exhibit build. Any Exhibit Company worth their salt can take these three basic principles and spin them into a creative, attractive, trade show display that can be built within your budget parameters. Know what you want. We know this is easier said then done, however it is not that complex of a question. What does it mean? To an exhibitor is should mean a couple things. First, who is your target audience? You should know this, you sell your product or service to them for a living. Two, are you looking to close sales directly on the show floor? Are you trying to generate leads for your sales team to follow up on after the show? Or are you simply looking at the show as an opportunity to brand your company / product? A good trade show booth can be built to individually address each of these or combination of each objective. How? Will you be displaying actual product in the booth? Will that product be displayed on shelving, kiosk, pedestals, and counters of your booth or is it large equipment that will sit on the floor? Is your product virtual? Can it be shown / viewed via flat screen monitors, projectors or lap top computers? This is a branding event? Then let’s go with less booth structure and larger, high impact graphics. Know your limitation. You have a number budgeted for the trade show booth purchase. Why hide it from the Exhibit Company who you have tasked to create an environment that meets all your trade show marketing objectives? Both the exhibitors’ time and the exhibit builders’ time is valuable. A non stop back and forth of design modifications due to not being upfront about your budget is not good for either side. We are here to succeed together. Know that with your budget constraints, so to, is the exhibit builder constrained. While we would like to build every client the Taj Mahal, we both know that is not realistic. Encourage your exhibit company to be creative in order to meet your objectives, but be realistic. Keep in mind such things as; the more booth structure needed the higher the cost to build, ship and of course the cost of drayage at the show. With today’s advances in materials, video presentations and large format graphics your exhibit company can build a trade show booth that is light weight, holds your products, provides video product demos and has large format graphics to get your name and brand up in the air. Bring one marketing component, the trade show booth, into the fold of a company-wide marketing blitz. This can help with branding ideas, utilization of ready made messages and art from other marketing avenues. This also helps the exhibit designer and graphic designers create an environment you are sure to be able to get the boss to sign off on. When you as the exhibitor, know what you want, know your limitations, and bring one marketing component, the trade show booth, into the fold of a company-wide marketing blitz there is no reason why your next trade show will not be a big hit. At www.exhibittrader2.com we know how to take the stress out of large expectations and tight budgets, just give us a shot… Exhibittrader2 selling spectacular http://www.exhibittrader2.com/ Trade show Booth online is our business. We also offer a wide variety of eco friendly http://exhibittrader.wordpress.com/2010/11/09/how-can-budget-conscious-exhibitor-ensure-they-get-a-great-trade-show-booth/ trade show booth. |
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